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Bachelor of Science in Marketing

Always changing, marketing is an exciting field. In our consumer-driven society, virtually everyone is influenced by the work of marketers. If you are intrigued by how businesses match products and services to consumer interests, ÃÄÄïÖ±²¥â€™s adult education Bachelor of Science in Marketing may be the major for you. People who work in marketing-related fields tend to be creative and energetic. Because strategies are always being updated, you should be willing to be flexible and versatile in your thinking.


Flexible scheduling allows adult learners to incorporate classes into their busy lives. A state-of-the-art business lab, alternative business models and the rise of entrepreneurship helped ÃÄÄïÖ±²¥ earn the accolade of Business College of Distinction in 2022.
 

Estimated Program Length2-4 years
Credit Hours123
Course Length7 weeks
Transfer Credits Accepted75
Cost per Credit$650*


*Tuition discount available. Ask for details!

 

In This Section
Adult Education Programs
Kiersten Ingram | Class of 2020 | Communications
Program Overview

 

Application Instructions


Through a rolling admission process, prospective students may apply to ÃÄÄïÖ±²¥ at any time. Multiple start dates throughout the year allow accepted students to begin a program of study at an accommodating time. We continually review applications and accept students for each of the six term starts (August, October, February, March, May, and July).


Keeping on track is important throughout the process. We encourage you to work with an admission team member to submit all materials and meet all deadlines. Our dedicated team will work directly with you to identify the best options that work for you and your unique situation.


Once your application is complete, you will not have to wait long for a decision. We continually review applications and notify students as soon as a decision has been made.


To get started, visit our Adult Education Application page for a list of instructions and documents needed.
 

Financing Your Education


There are options to assist in financing your education and making the tuition affordable. Visit our Student Financial Services page for a detailed overview of the process, including a link to complete the FAFSA application, as well as more information about tuition, the tuition payment plan and the tuition deferment program we offer. ÃÄÄïÖ±²¥â€™s Title IV code for the FAFSA is 003233. The Office of Student Financial Services is available to help with any questions you may have. Call 610-796-8201 or email sfs@alvernia.edu.
 

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Experiential Learning Opportunities
  • In the John R. Post Center at Reading CollegeTowne, our business trading lab with Bloomberg Terminal provides financial real time, historical data, market moving news and analytics.
  • The  offers resources to students and businesses to assist with economic development. Students interested in starting a business or securing a patent have access to the O'Pake Institute business incubator.
  • Customized skills are put into practice with a final project in the capstone course Executive Leadership Seminar.
     
Program Accreditation
  • Alvernia’s Business Department programs are accredited by the .
  • Alvernia is an accredited institution and a member of the . MSCHE is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation.
     
Career Outlook


According to the Bureau of Labor Statistics, employment in the range of jobs available with a bachelor’s degree in marketing is projected to grow up to 19 percent from 2021 to 2031, much faster than average for all occupations. The median annual wage in those professions in 2021 ranged from $52,000 to $133,000.

  • Account Representative
  • Advertising Executive
  • Brand Manager
  • Buyer
  • Consultant
  • Copywriter
  • Direct Mail Specialist
  • Direct Sales Person
  • Distribution Manager
  • Fundraiser
  • Grant Writer
  • Import/Export Manager
  • International Marketer
  • Internet Marketing Specialist
  • Market Research Analyst
  • Media Buyer/Analyst
  • Merchandising Manager
  • Product Analyst
  • Product Manager
  • Promotions Director
  • Public Relations Manager
  • Purchasing Agent
  • Sales Manager
  • Sales Promotion Manager